"We're nothing like you, but you're something like us" - TruVinChi

 

1. Distinct

Recognizingly different in nature from something else of a similar type.

 

Distinct By Tru is a clothing brand which fore-takes the modern adaptation of urban street wear. 
With the logo created by Tru himself, his imaginary friend which is a direct inspiration of old school retro cartoons/animations. 
Inspirations such as Pac-Man. Astro boy, Sonic, Mario, Mickey Mouse, Mega man, with of dash of 80s/90s fashion.

This name of this character is Felix, which stands for happy and fortunate in Latin. Expressing the exact mood Tru was in when he brought his imaginary friend to life. 

The purpose of this brand is to create an 'Unfamiliar Nostalgic' look. Which in our means giving a look that people never seen. Yet reminding them of various old school characters that once had this similar design. 

We stand to be as different from everyone else, creating odd pieces to catch the eye of everyone around, with the purpose to stand out.... To be DISTINCT.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™